Whether you are selling yourself on an interview or to a friend/parent/spouse, always keep one rule in place: It is not about you, it is about them.
The one way you can do so is by remember the acronym WIIFM: What's In It For Me. The "me" does not stand for you but rather the other person. Any time you talk to someone, subconsciously they are thinking about what is really in it for themselves.
Communicating a value for the other person will certainly answer their WIIFM. Make sure to always be thinking about the other side and being able to answer their WIIFM. Your every day dealing with others will be much more manageable.
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About Me
- _________
- Clancy Ryan has held a variety of roles at entrepreneurial ventures, innovative university programs, and Fortune 500 companies. Prior to joining Glu Mobile as Director of Business Development, Clancy worked in sales at Bank of America, Penske Logistics & Leasing, and Discovery Channel. A successful entrepreneur, he co-founded 3D Wireless Games, a venture sold to Superscape Group PLC. Currently, Clancy serves as Director and adjunct professor at DePaul University’s Sales Leadership Center, where he is a founding member. Clancy received a B.A. from DePaul University and an M.B.A. from the Kellstadt Graduate School.
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