Selling: Internal Selling

This week had me presenting at Second City to the Chicago Chapter of the American Marketing Association (AMA). It was really an interesting twist that the AMA put to the event. They had myself represent sales and two other individuals on the panel that represented finance and marketing.

Myself and the two other panelist were given a case study on Vintners Winery. We had 10 minutes to argue what we needed for our respective departments. The goal of the event was to show you finance, marketing and sales all have different agendas. Although we do have different agendas and needs, it was evident by the end of the night that we needed to come to a common ground that we could all agree upon.

Selling to potential clients is only half of the job. The other half is selling yourself and department internally. At the end of the night, myself and the two other individuals agreed that we probably could work together. It was evident we all sold ourselves well to each other. Think about how you could do a better job selling yourself internally within your organization.