Selling: Even in the ER

Last night my daughter was playing with her cousins and she fell from her bed. She had all the signs of concussion: tired, lethargic and vomiting. It was pretty easy to diagnose when a two year old asks to go to bed early. That NEVER happens.

We decided all the signs were indicating we should take her to the Emergency Room (ER). After talking with a sister, we were informed that a CAT scan is a must to ensure no bleeding or swelling is taking place.

How this all relates to selling is quite obvious. Arriving at the ER it was clear that it was going to be a long wait as the waiting room was packed. The first step in selling yourself is to the nurse who you check in with at the ER. After breathing issues, head injuries are second on the priority list. How did we find this out? We asked.

We asked because we were selling the nurse on the severity of my daughters injury. If not, then you are put at the bottom of the list and wait. Once brought in to see the doctor, you have to sell the severity again. At first, the doctor was hesitant to provide a CAT scan. The sales cap was thrown on again and we had to sell the doctor on the severity of the injury.

After much deliberation, the doctor finally agreed and the CAT scan was approved. Luckily, for all of us, the results showed no swelling or bleeding. A concussion was the diagnosis.

Remember, no matter where you are you need to sell and advocate for yourself unless you like waiting and being on the bottom of a priority list.